BY: MICHAEL DOBUSKI, ABC News
(NEW YORK) — Twitter has the Fleets.
Twitter rolled out a new feature Tuesday that allows users to post temporary tweets, or Fleets, to their profile. The posts disappear after 24 hours, similar to the “Stories” feature on Instagram or Snapchat.
Karissa Bell, a senior editor at Engadget covering social media, says one reason Twitter would want to introduce Fleets is to address the comparatively large contingent of Twitter users who only rarely post on the platform, or don’t post at all.
“Twitter seems to think that this is because maybe there’s too much pressure associated with a permanent tweet, or people don’t know what to say, and if you have something that is ephemeral then maybe it can remove some of that pressure.”
A 2019 report from the Pew Research Center finds a majority of users rarely tweet, and that 10% of Twitter’s most active users are responsible for 80% of all tweets in the U.S.
In a statement, Twitter noted some users have reported that tweeting is “uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes.” The company calls Fleets a “lower pressure way” for users to post on the platform.
Bell says time will tell how successful Fleets are when it comes to boosting engagement on Twitter. But she adds the success of Instagram Stories points to a larger trend in how people use social platforms.
“It’s just kind of become a new paradigm of how people are expected to post on social media.”
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