The Morning Show Blog

Purina Pro Plan “LiveClear” Cat Food reduces cat allergens.

With more than a decade of research, Pro Plan LiveClear is a first-of-its-kind cat food that safely and effectively reduces cat allergens. All cats, regardless of gender or breed produce an allergen called Fel d 1 in their saliva.

When cats groom themselves they spread the saliva onto their hair and shed the allergens in the environment.

When cats eat LiveClear everyday a key protein found in eggs binds to the Fel d 1 in cat saliva and neutralizes it.

When cats are fed LiveClear, it has been shown to reduce the allergens of cat hair and dander in the 3rd week of feeding by 47%.

Learn more about LiveClear and discover what life changing nutrition can do for you and your cat.