In a shift from the normal politics and mud slinging, this new pro DeSantis ad features his wife, Casey, talking about Ron DeSantis as a father and a husband. She especially mentions how the Gov took care of her and their kids during her recent battle with breast cancer. Some pundits are saying that this could be one of the most effective ads in politcal history.

What do you think?

I love you, Casey. pic.twitter.com/HKID5TolyM

— Ron DeSantis (@RonDeSantisFL) October 10, 2022