Featured Stories

Pharrell Williams set to debut new boutique hotel “Good Times” in South Beach

Pharrell Williams
FILE – This Jan. 27, 2014 file photo shows Pharrell Williams performing at The Night that Changed America: A Grammy Salute to the Beatles in Los Angeles. This week Pharrell released his sophomore solo album, “G I R L,” which features the Oscar-nominated hit, “Happy.” The song is spending its second week on top of the Billboard Hot 100 chart. (Photo by Zach Cordner/Invision/AP, File)

Pharrell Williams is very brave to open up a hotel during the coronavirus pandemic. The Grammy award-winning musician and fashion designer joined the hospitality industry in Miami Beach.

This could be an amazing opportunity for some folks to rub elbows with a few celebrities.

South Beach is the place to be for all of the A-List celebrities and there friends, hopefully the locals can appreciate this boutique hotel full of color and personality.

“The is a fruition, “the creative entrepreneur said. “This is the Goodtime Hotel.”

Pharrell and Miami’s David Grutman, who partnered to open Swam Miami in the Design District, are preparing to open a seven-story boutique hotel in South Beach.

“We wanted to give our guests an opportunity to really have a community building where they could sleep, relax, recharge,” said Grutman, who co-owns several local restaurants and nightclubs including LIV at Fontainebleau and Story.

Guest can enjoy drinks and a menu from Strawberry Moon, a Mediterranean restaurant and bar that is already accepting reservations for this weekend.

Pharrell worked with Ken Faulk, a cinematic interior designer, and adopted Art Deco nostalgia. He used dramatic tropical murals in the lobby and vintage chic lamps with fringes.

Fulk embraced a palette of warm pastel, coral, pink and mint.

“Imagine it as a sort of this love letter to this town. “Fulk said. “I wanted to pay homage to Miami Beach.”

Pharrell also has a music studio on-site, so you know the music will be lively.

The hotel will start bookings on Thursday.

They are offering locals a staycation offer.

For more information click here.