NASCAR has denied a request by Brandon Brown’s Xfinity Series team to feature a sponsor promoting “Let’s Go Brandon,” a slogan that went viral thanks to a reporter’s quick thinking.

As she was interviewing Brandon Brown after his win at Talladega live on NBC, the crowd behind him began yelling “F**k Joe Biden.” The reporter quickly covered for the crowd and falsely claimed they were shouting “Let’s Go Brandon” which has now become a coded criticism of President Joe Biden.
Brown and his team announced the sponsor “LGBCoin,” a cryptocurrency company whose first three letters reference the phrase, last week, seemingly believing the sponsorship was approved by NASCAR.
NASCAR, however, said that it had not officially approved the sponsorship at the time of the announcement, and on Tuesday, informed Brown’s team that it denied the request.
Teams must submit sponsorships and paint schemes to NASCAR for approval through a formal process.