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LaCroix unveils new spring-inspired sparkling water flavor


(NEW YORK) — Before the cherry trees bloom this spring with their beautiful pink petals, one beloved sparkling beverage has a new product inspired by the blossoms.

LaCroix announced Monday its newest flavor Cherry Blossom will hit shelves at select retailers next month.

“LaCroix is all about unique flavor, good health and love! We can think of no better time to announce this innovative new flavor than on Valentine’s Day,” the company said in a press release. “Cherry Blossom is a botanical twist of sweet and just a ‘kiss’ of tart, the dazzling taste of blossoming Spring!”

The brand said the blossom represents “freshness, splendor and delicate beauty” and the new LaCroix flavor will evoke a similar fragrance and “calming essence of this brilliant flower” to convey the taste of spring.

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