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Krispy Kreme’s March Madness promo gives new meaning to Sweet 16

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(NEW YORK) — When it comes to the NCAA March Madness basketball tournament, brackets are either busted or booming. So one brand came up with a way to sweeten the experience for everyone.

Krispy Kreme announced on Thursday that through Sunday, March 27 all guests who bring in their bracket — whether it’s on paper or an app — will receive a free Original Glazed doughnut each day they do so.

Customers who join the confectioner’s rewards program can also get a dozen Original Glazed doughnuts for just $1 with the purchase of any regularly priced dozen through Monday, April 4.

The offer is valid in shop, drive thru and online with the Krispy Kreme app.

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