Elon Musk is deciding to not join Twitter’s board despite being largest single shareholder of the social media company. The company is open to his input like the suggestion of an “authentication checkmark” as a feature of its Twitter Blue premium subscription service, to “massively expand” the pool of verified user accounts and discourage the proliferation of spam “bot” accounts, making them too expensive to maintain and the ability to pay with Dogecoin cryptocurrency.
— Elon Musk (@elonmusk) April 7, 2022
Musk even went so far to say that “Twitter is dying” because people with massive followings, like Justin Bieber and Taylor Swift have not Tweeted in months.
Most of these “top” accounts tweet rarely and post very little content.
Is Twitter dying? https://t.co/lj9rRXfDHE
— Elon Musk (@elonmusk) April 9, 2022
“And no ads,” Musk tweeted. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive.”
Nearly 90% of Twitter’s revenue in 2021 came from advertising.
Musk’s latest tweets about Twitter, including posting polls asking his 81 million followers whether Twitter is “dying” and whether the company’s San Francisco headquarters should be converted into a homeless shelter “since no one shows up anyway,” followed a tweet earlier in the week asking if he should add an edit button on the platform.